The existing half-mile long strip shopping center located alongside the marvelous Montage Mountain Ski Resort and Water Park, was tired and under preforming. A complete rebranding and makeover effort commenced.
The concept rebranded illustrates a destination for all seasons. Placemaking elements reinvigorated the winding walkways adding gathering spaces, firepits, canopies and green space. The existing center rock wall was reimagined to create an exciting new activity area with theatrical lighting that highlights its natural surroundings. The rock wall is a featured attraction and backdrop for hosting year-round events.